Charlotte
Mair
always shoot your shot. life is short.
FOUNDER,MANAGING DIRECTOR, NED,CHAIR, SPEAKER AND PANELIST
MY STORY//
Managing Director, Board Member, Speaker, Philanthropist and Chair
I started The Fitting Room 7 years ago with £17.22 in my bank account. I was 27 and thought I knew so much. I didn't. Now TFR work with some of the most loved brands, experiences and hospitality businesses in the UK and US.
I actually wanted to run a celebrity and entertainment agency but I ended up shaking things up in hospitality and lifestyle.
Brand strategy is what I love and then taking those messages and amplifying them to targeted audiences. Our clients at The Fitting Room would tell you my favourite word is 'no' and they would also tell you I rewrite briefs that are customer and guest centric.
I'm focused on unpacking cultures, heritage and habits to identify how to use channels to create the most honest brand stories and EPIC experiences.
Charity is a huge part of my life both personally and professionally. In 2019 we were supporting ending Period Poverty in the UK, in 2020 I'm continuing that mission whilst supporting UK food banks with essentials for the vulnerable.
Learn more about The Fitting Room here
FAIL FAST AND GO AGAIN
HERE'S WHAT I SAID WHEN MY FIRST CAREER BOSS ASKED ME ABOUT FAILURE
SERVICES
NON - EXEC DIRECTOR
I'll get you comfortable with the uncomfortable.
If you're looking to challenge thinking and disrupt outlook, then I would love to talk. Brand strategy, reaching new audiences and acquiring new fans is what I do to drive new revenue into businesses.
PICTURE: Hosting an events for Maxwell's Group, Cafe de Paris.
CHAIR // SPEAKER
I live and breathe communications, culture and content.
If you're looking for someone to to talk hype, demand and legacy then I would love to chat.
Daily inspiration from alternative channels and communities. Lets talk Popeyes, Yeezy's and let me teach you how to make that next Tik Tok film.
PICTURE: Adidas 2019 Coachella Party, Palm Springs California.
EVENTS
I started my career in events management, it's in my blood. I'm committed to bringing different people and talent to the table to break bread, swap ideas and get shit done. Stay tuned for the up-coming schedule.
For The Fitting Room 2019 Christmas party we hosted a roller disco 'The Pull Up' with DJ Luck and MC Neat and Sweet Female Attitude performing live. We know events.
PICTURE: Hosting the first 'It's Time' brunch for senior women in hospitality
''IT'S TIME''
IN 2019 I LAUNCHED AN ANNUAL BRUNCH TO CELEBRATE FEMALE LEADERS IN HOSPITALITY
SOME OF THE RECENT 360-CAMPAIGNS THE FITTING ROOM HAVE DELIVERED
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